Sell with Us

We assess completed comparable sales, current competition, and the features buyers are likely to weigh when choosing your home. For a townhome, that includes location, width, lot and interior size, layout, renovation quality, outdoor space, parking, and legal configuration. For a condominium, we also examine relevant sales in the building, floor and outlook, monthly ownership costs, amenities, and available association information. We explain the basis for the recommended asking price and review it with you before launch. Once the property is on the market, showing activity, buyer feedback, competing listings, and new sales help us decide whether the strategy needs adjustment.

Our walkthrough and Pre-Listing Property Profile help us identify maintenance items, organize records, and understand the home’s design and history. We distinguish work worth doing before launch from optional improvements, considering cost, timing, and likely buyer response.

Staging recommendations may include editing furniture, improving room layouts, adjusting lighting, and presenting outdoor spaces. We preserve architectural character and thoughtful design. Where additional help is appropriate, we coordinate with staging and other service providers. The scope and any additional costs are discussed with you before work is authorized.

We identify the features buyers need to understand and choose the photographs, floor plans, video, and written presentation that communicate them most clearly. For a distinctive home, its garden, restoration history, craftsmanship, or connection between rooms may be central to the story.

The marketing plan can include professional photography and video, detailed floor plans, a dedicated property website, printed materials, targeted mailings, email and newsletter outreach, social and digital promotion, and direct contact with New Jersey and New York City brokers. Listing distribution and additional brokerage channels are selected for the property. We pursue appropriate press opportunities, with editorial coverage subject to the publication’s decision.

We coordinate showings, follow up with buyers and agents, and keep you informed about activity and next steps. When offers arrive, we compare price, financing, contingencies, timing, and the buyer’s ability to proceed. We negotiate on your behalf and work with your attorney and the other parties to manage the transaction through closing.